People don't buy lemonade. They buy what lemonade can do for them.
Every successful business starts by solving a real problem for a real person.
You don't need a big idea. You need a real customer.

THE BOOK
Charlee didn’t read a business textbook. She just ran a lemonade stand — and figured out the same things every good entrepreneur eventually learns. This book walks you through her stand, her mistakes, and the lessons that stuck.
Written by Marc Compeau
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